维克多英语 · 出品
haul 作名词有“旅程”的意思；而 China Haul，指的是具有中国特色的旅程，即“中国购物开箱”，是近期海外社交平台的热点。
以往多见国人出境扫货，如今外国游客专程来华 “反向扫货”，不少人带着空行李箱来华采购。
At the international departures hall of Beijing Capital Airport, Marc Lambert from Belgium stood at the check-in counter, frowning (皱眉). He had arrived in China with one suitcase. Now he was checking in two. “My first suitcase was full a long time ago,” he told Beijing Review. “Next time, I’m bringing three empty ones.”
在首都机场国际出发大厅，来自比利时的马克·兰伯特皱着眉头站在办理登机手续的柜台前。他来中国时只带了一个行李箱，现在却要托运两个。“我原来的箱子早就装满了，”他告诉《北京周报》，“下次我要带三个空箱子来。”
Lambert is not an outlier (异于一般情况的人). Across TikTok, YouTube and Instagram, a new label has crystallized around this reverse flow of luggage: “China Haul.” The format is simple—foreign visitors film themselves unpacking what they bought in China—but the volume tells a different story. On TikTok alone, videos under the “China Haul” tag have surpassed 110 million views. One Instagram comment, widely shared, has become the trend’s informal slogan: “I highly recommend that anyone traveling to China pack as light as possible—because you will absolutely shop yourself into exhaustion.”
兰伯特并非个例。在TikTok、YouTube和Instagram上，围绕这种“行李反向流动”现象，一个新的标签已经成形：“China Haul”（中国扫货）。形式很简单——外国游客拍摄自己在中国购买商品的开箱视频——但视频数量讲述了一个不同的故事。仅在TikTok上，“China Haul”标签下的视频播放量已超过1.1亿次。Instagram上的一条评论被广泛转发，已成为这股趋势的非正式口号：“我强烈建议任何去中国旅行的人尽量轻装上路——因为你绝对会买到筋疲力尽。”
The contents of a China Haul video trace a quiet but unmistakable shift. The “old three” that once defined a trip to China—tea, silk and panda plushies (毛绒玩具)—have been displaced by a list dominated by Chinese-made smart devices: pocket gimbals (云台), AI translation glasses, foldable phones, drones and action cameras.
“China Haul”视频中的商品，记录了一种无声却明确的变化。曾经定义中国之行的“老三样”——茶叶、丝绸和熊猫玩偶——已被以中国制造的智能设备取代：口袋云台、AI翻译眼镜、折叠手机、无人机和运动相机。
Shenzhen’s Huaqiangbei, theexpansiveelectronics market district, has become a must-visit destination. Data from the subdistrict (小区) shows that nearly 8,000 foreign merchants visit daily for purchasing. AI products now account for 61 percent of electronics on offer there, up from 41 percent in 2025. AI glasses sales have doubled, and drone and robot sales have climbed 60 to 70 percent year on year. A Ghanaian content creator’s video testing a robot dog in Huaqiangbei drew more than 740,000 views on YouTube by mid-October.
深圳华强北，这个庞大的电子市场街区，已经成为一个必去的目的地。该街道数据显示，每天有近8000名外国客商前来采购。AI产品目前占当地在售电子产品的61%，高于2025年的41%。AI眼镜销量翻了一番，无人机和机器人销量同比增长60%至70%。截至10月中旬，一名加纳内容创作者在华强北测试机器狗的视频在YouTube上获得超过74万次观看。
Beyond hardware, a second layer of the haul is cultural and sensory. Suzhou’s Pingjiang Road draws visitors to intangible-heritage shops selling Su embroidery (刺绣品) fans and sachets (香囊). Loquat paste (枇杷膏) and moxibustion (艾灸) tools have been nicknamed “Chinese miracle remedies” by overseas users. Shanghai-based footwear brand PANE now sees foreign customers account for 30 percent of foot traffic and 35 percent of sales. Pop Mart, the Chinese collectible toy company, reported 37.12 billion yuan in 2025 revenue, with overseas sales exceeding 40 percent.
除硬件外，“扫货”的第二层收获是文化与感官体验。苏州平江路吸引着游客前往出售苏绣扇子和香包的非物质遗产商店。枇杷膏和艾灸工具被海外用户称为“中国神药”。总部位于上海的鞋履品牌PANE，目前外国顾客占客流的30%、销售额的35%。中国潮玩公司泡泡玛特报告称，2025年营收371.2亿元，海外销售额占比超过40%。
The infrastructure behind the haul
The trend is not merely a matter of taste. A deliberate lowering of friction (摩擦) has made “buying in China” a practical part of the itinerary (行程) item rather than an afterthought. China’svisa-free policy now covers 50 countries, with 57 countries eligible (符合条件的) for 240-hour transit visa-free entry. Departure tax refunds have moved from airport counters into shopping districts: in Shanghai’s Yuyuan area, spending, currency exchange and tax refunds can be completed within a five-minute walk. Overseas bank cards can now be linked to Chinese mobile payment systems, and hotels and malls increasingly offer international shipping.
这股趋势不只是品味问题。刻意降低摩擦，使“在中国购物”成为可行的行程项目，而非事后补充。中国的免签政策现已覆盖50个国家，57个国家有资格获得240小时过境免签入境。离境退税已从机场柜台转移到购物区：在上海豫园地区，购物、换汇和退税可在五分钟步行范围内完成。海外银行卡现在可以绑定中国移动支付系统，酒店和商场也越来越多地提供国际邮寄服务。
The product landscape itself has changed the calculation. “Chinese products aren’t exactly cheap, but there are a lot of choices and everything is made to appeal—they’re built to sell,” Lambert said. A widely cited analysis of the trend notes that the core motivation of foreign shoppers has shifted from “novelty hunting” to “value recognition”—they are buying not because the goods are exotic (异国风情的), but because of quality, design and practicality.
产品格局本身也改变了这种计算方式。“中国产品并不算便宜，但选择很多，而且一切都做得很吸引人——它们就是为卖出去而设计的。”兰伯特说。一项被广泛引用的趋势分析指出，外国购物者的核心动机已从“猎奇”转向“价值认同”——他们购买不是因为商品具有异域风情，而是因为质量、设计和实用性。
The chronology matters. The trend followed “China Travel”, when foreign creators filmed landscapes, and then “Chinamaxxing,” when they began engaging more deeply with daily life. “China Haul” represents a third stage: consumption as documentation. Chinese Foreign Ministry spokesperson Mao Ningspoke aboutthe trend at a regular press briefing on October 16, saying that more foreign friends now believe “China is worth visiting, Chinese brands are worth buying, and Chinese-style life is worth experiencing.”
时间顺序很重要。这股趋势紧随“China Travel”之后出现——当时外国创作者拍摄风景；随后是“Chinamaxxing”，外国游客开始更深入地参与日常生活。“China Haul”代表第三阶段：消费即记录。中国外交部发言人毛宁10月16日在例行记者会上谈及这一趋势，称越来越多的外国朋友现在认为“中国值得一去，中国品牌值得买，中国式生活值得体验”。
The footprint is also spreadinginland. Foreign visitors are no longerconcentrated in Beijing, Shanghai, Guangzhou and Shenzhen; their itineraries (行程) now reach nearly 500 cities across China, with homestay bookings in smaller destinations such as Ili, Altay and Qiandongnan more than doubling year on year during the summer.
足迹也在向内陆扩散。外国游客不再集中在北上广深；他们的行程现在覆盖中国近500个城市，今年夏季伊犁、阿勒泰、黔东南等较小目的地的民宿预订量同比增长了一倍多。
For Lambert, the planning of the next trip is already settled. “My original suitcase was full a long time ago,” he said. “Next time, I’m bringing three empty ones.” The haul, in other words, is no longer a souvenir. It is the itinerary.
对兰伯特来说，下次旅行的计划已经确定。“我原来的箱子早就装满了。”他说，“下次我要带三个空箱子来。”换句话说，扫货不再只是纪念品，而成了行程本身。
At the international departures hall of Beijing Capital Airport, Marc Lambert from Belgium stood at the check-in counter, frowning. He had arrived in China with one suitcase, but now he was checking in two. “My first suitcase _______1________(fill) up ages ago,” he told Beijing Review. “Next time, I’m ______2________ (bring) three empty ones.”
Lambert is not alone. A new label, “China Haul,” has appeared online. It refers to foreign visitors filming themselves unpacking what they ______3________ (buy) in China. On TikTok alone, videos under the tag have surpassed 110 million views. One widely shared comment says that anyone traveling to China should pack as light as possible, because you will shop ______4________ (you) into exhaustion.
The contents of these videos show a clear change. The “old three”—tea, silk and panda plushies—have been replaced by Chinese-made smart devices, such ______5________ pocket gimbals, AI translation glasses and drones. Shenzhen’s Huaqiangbei, ______6________ expansive electronics market, has become a must-visit destination. Nearly 8,000 foreign merchants visit daily to purchase goods. AI products now account for 61 percent of electronics on offer there, up ______7________ 41 percent in 2025.
Beyond hardware, cultural and sensory goods are also popular. Suzhou’s Pingjiang Road draws visitors to shops ______8________ sell Su embroidery fans and sachets. Loquat paste and moxibustion tools have been nicknamed “Chinese miracle remedies” by overseas users.
The trend is not merely a matter of taste. A deliberate lowering of friction has made “buying in China” a practical part of the itinerary rather than an afterthought. China’s visa-free policy now covers 50 countries. Departure tax refunds have moved from airport counters into shopping districts. Overseas bank cards can now ______9________ (link) to Chinese mobile payment systems, and hotels and malls ______10________ (increasing) offer international shipping.
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